How does data aggregation help businesses?

Data aggregation helps businesses by providing a comprehensive view of trends. This process combines data from various sources and organizes it into a format that's easier to analyze. By looking at aggregated data, businesses can identify patterns, trends, and insights that might not be visible when examining data in a fragmented or isolated manner. This broader perspective aids in strategic decision-making, allowing companies to respond to market changes, customer needs, and other crucial dynamics more effectively.

While the other options touch on aspects of data management, they do not highlight the primary benefit. Complicating data management, isolating data for targeted marketing, or reducing the overall amount of data do not directly contribute to understanding trends, which is essential for driving business growth and staying competitive in the market.